Cisco and IBM: A Growing Alliance
We continued promoting our partnership across 2 major events, featuring Redefining Work at IBM Connect, and showcasing our integrated solutions at Cisco Live Berlin.
BM Connect, February 19–22, 2017, San Francisco, CA
isco enjoyed high visibility as a Platinum sponsor at IBM Connect this year, giving us great opportunity to promote and feature our partnership and solutions.
Inhi Cho from the IBM team joined us in front of our featured Cisco Spark Board.
With more than 400 scanned booth visitors and over 200 attending our theater sessions, we were definitely able to get the word out about the partnership. We identified 74 attendees (MQLs) with high interest in collaboration devices and conferencing, including Spark meetings.
Successful event social promotion featuring a new video with Jens Meggers:
  • Nearly 1 million reached
  • Over 50 engagements per post (avg 75 engagements for posts about the video)
  • More than 1K YouTube views
Leon Barnovsky’s breakout, The One-Two Punch Against Inefficiency: Collaboration Solutions from IBM and Cisco, was a huge success with over 100 attending the session.
Cisco Live Berlin, February 20–24, 2017
The joint team showcased integrated solutions in the Cisco Partnership and Alliances booth and at the IBM Booth in World of Solutions.
Cisco Spark and WebEx were featured, interacting seamlessly from IBM Connections Cloud and Verse.
Chris Johnson from Cisco and Thierry Batut from IBM co-presented at two mini Cloud theater sessions: Collaboration Solutions with Cisco and IBM: Cloud Connected Innovations Fueling Today's Teams.
Chris and Thierry elaborated further about our collaboration solutions during their joint presentations. Included were the latest alliance updates, an inside look at Cisco Spark and insight into the major roles joint customers and the partner ecosystem play in enhancing Cisco’s cloud platforms moving forward.
Next up? Join us at IBM InterConnect, March 19–23, in Las Vegas, where we’ll continue to roll out our plan to feature our joint solutions and articulate our growing partnership value.
© 2017 Cisco and/or its affiliates.